With the obesity rates rising over the past few decades, there has been increased interest in reducing the caloric intake for the average American. Recently, the National Health and Nutrition Examination Survey examined this trend and found that caloric consumption was in its first stage of sustained decline in 40 years when the government first began tracking the subject. Where were these cutbacks made? It appears that full-calorie soda consumption is down 25% since the 1990s. There seems to be increased public awareness of the adverse effects of obesity and overeating. A number of these changes appear to be consumer driven as diet sodas and flavored waters are flying off the shelves. It also seems to be making a difference – obesity rates have stopped rising for adults and children, and the rates are actually declining for the youngest of children. The battle of the bulge is not close to being over, however, as at least a third of Americans are obese and two thirds considered overweight leading to a predisposition for heart disease, diabetes, and cancer. Fruit and vegetable consumption still is considered poor and dessert consumption remains high but overall it appears portion sizes are decreasing.